"Our mission will be to provide a great quality for a great value. Trendy and stylish are predominantly perceived as pricey and sometimes unaffordable for some people. Amal which we previously set the mission for when designing the supermarket side of the business, share some common values with Amal home, bringing the best of the market at the best possible and affordable price. Therefore we decided to build upon visual directions that reflect the current trends, emphasising on our strong will not to compromise quality for the price. Amal home’s personality should be perceived as stylish, trendy and friendly in the market.' - http://estelholding.co.tz/

I was approached by the CEO of Estelholding Tanzania to design Amal home for him. He flew me to Dubai to show me stores that he really liked and wanted the concept of Amal Home to reflect those design principals. He then flew me to Tanzania to visit the 5 stores he obtained to start his beloved brand.

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I had designed the entire concept, store and shopfitting details for this brand. The client loved it and soon the first store Mobile Plaza (600sqm) will be built.

Timeline:2016

Amal Home 

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